Simplifying and amplifying content and navigation improves access for users
WHO
The Western Integrated Family Violence Committee (WIFVC) is a representative, whole-of-sector reference group that provides regional leadership in service integration, planning, policy and advocacy to improve service responses to family violence in Melbourne’s west.
NEED
WIFVC needed a website which improved access to available information, resources and events for key stakeholders. WIFVC also required the website to have capacity for a service directory function, with the same priorities around accessibility and clarity.
Other requirements around look and feel were a clean and professional look without being too ‘corporate’, and the use of illustrations or graphic element in place of images.
SOLUTION
To achieve this Boojum:
upgraded WIFVC to the 7.1 version of Squarespace and Squarespace Fluid Engine functionality
improved page layout for more efficient and clear presentation of content
improved navigation between different content/pages
custom coded the Service Directory – to provide a list of local service organisations.
created warm, friendly and inclusive bespoke illustrations for WIFVC to use across the site and social media/promotions
At Boojum we love making complex tasks simple
The Service Finder was a critical aspect of the site, reducing the workload of WIFVC staff from hours of calls to a simple, self-serve process for users to find service providers that match their needs. It turned the labyrinthine world of service providers into a few simple clicks.