Award-winning website for Australian contemporary art
“The MCA website is a powerful platform to share stories and ideas, engage audiences, celebrate contemporary art and artists, and reach out to art lovers. We now have a powerful digital platform which caters to our diverse needs that will scale into the future.”
Glami Awards, Honorary mention for the MCA site - Vancouver 2018
WHO
The Museum of Contemporary Art Australia (MCA) in Sydney, is Australia’s leading museum dedicated to exhibiting, collecting and interpreting the work of today’s artists. The MCA Collection contains over 4000 works by Australian artists. The Museum collects across all art forms with strong holdings in painting, photography, sculpture, works on paper and moving image, as well as significant representation of works by Aboriginal and Torres Strait Islander artists.
NEED
Boojum was chosen through a nation-wide competitive tendering process in 2016 to build this powerful, responsive website, implementing a design developed by MCA staff and the Sydney UX company Pollen. Boojum built and maintained the core MCA website, and was MCA's principal web-development provider.
With a new director for MCA, in 2023, Boojum completed the MCA rebrand project to:
• develop an exceptional offer for digital engagement
• amplify the MCA’s touring programs nationally
• deepen understanding of our public and communities
• extend the reach of learning and social impact, access and inclusion programs
• continue to strengthen the MCA brand
SOLUTION
Boojum’s role in the 2023 MCA rebrand project:
server infrastructure
custom digital development
liberate the capacity of the Branding project to try experimental approaches
enable comparative testing between the new design and the live site
enable whole-of project-team and stakeholder reviews of progressive iterations of the Brand
implementing the new logo, font and font size and spacing across the site
adjusting the grid, footer and acknowledgment
reworking the menu open and closed states
revising the content structure by separating What's On into
Exhibitions
Programs and Events
creating a new Home page, with adjusted featured exhibition, visit, video, image and list modules, and responsive tuning.