Custom-built social media tools for award winning online sovereign exhibition space

The Digital Aboriginal Embassy represents a symbolic and significant step forward for Aboriginal and Torres Strait Islander Peoples, taking control of sovereign space in the digital realm.
— Marcus Wright, MCA Digital Producer, Aboriginal and Torres Strait Islander

2021 Winner ImaginE Awards - EXHIBITION PROJECTS – GALLERIES



WHO

The Museum of Contemporary Art Australia, Richard Bell: You Can Go Now was the largest solo exhibition by artist and activist, Richard Bell, bringing together over 30 years of his practice. The focus was not only on Bell’s notorious persona, but on the human behind the practice, revealing a personal history that reflects the post-colonial Australian narrative of displacement, racism and the erasure of First Nations histories.

NEED

The Museum of Contemporary Art (MCA) needed an interactive website to deliver its Digital Aboriginal Embassy project. The exhibition, online platforms, publication, Embassy conversations and Digital Aboriginal Embassy – a first of its kind sovereign digital space sought to actively engage wide-ranging audiences in important and timely conversations. The site needed to be thought provoking and evoke responses from those who enter to:

  • question identities

  • use critical thought

  • participate

  • Engage with different voices

SOLUTION

Built in Django. The project includes innovative custom-built social media tools, articulate content moderated in Wagtail, and then published to the website.

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Award-winning website for MCA, showcasing indigenous artist, John Mawurndjul

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